This course is second in a two-seminar sequence that introduces students to the science and business of the biotechnology industry. In addition to continued exploration of translational research, this course will focus on deeper scientific and commercialization topics specific to the industry, including operational and financial perspectives across all stages of organizational maturity. Students will learn from industry leaders who are commercializing, analyzing, and investing in biotechnology.

This course helps students understand how behavior, psychology and biases influence the preparation, interpretation, and auditing of accounting information. The class will explore theories and research on judgment and decision making, and how those theories apply to aspects of financial reporting and auditing. Restricted to MS in Accounting Students.

This class provides students with a deep understanding and hands-on experience with information technology in business settings: advanced Excel features, macros, pivot tables, SQL, databases. By the end of the class students will have developed and tested an Excel-based system to solve a complex business problem in a financial setting. More at http://webs.comm.virginia.edu/Grazioli/GCom7770 Restricted to MS Accounting students.

This course is focused on harnessing the power of unstructured data to perform advanced analytical techniques. Students will be exposed to big data technologies (NoSQL, Hadoop, etc.) to understand how to manage and interact with large, complex data sets. We will also cover various analytical and machine learning techniques that can apply to these data, with particular attention to text data from reports, articles, and social media.

Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: Graduate Commerce.

Develops an analytical framework by which individuals and institutions can make real estate investment and financing decisions. Emphasizes theory, concept building, financial modeling, and practical real estate applications. Uses the case method to illustrate implementation of an analytical framework. Restricted to Graduate Commerce.

Examines ways to design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social and digital marketing programs with bottom line ROI. Students learn to identify and measure high value market segments, use web and social research to evaluate competitors and convince management of the value of digital and social marketing.

GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.

This course will expose you to the knowledge and skills required of, 1) brand managers as they successfully launch and manage branded products/services over time, and 2) brand consultants who consult brand managers on the best strategies and techniques for managing brands. You will also learn the process for conducting a brand audit through a group semester project.

This course will focus on global, environmental, and social sustainability and resilience. We will explore how corporations and non-governmental organizations can address and impact change in our current environment. We will study successful leadership strategies within corporations and by social entrepreneurs in effecting societal changes.