GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders …
Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this …
This course will expose you to the knowledge and skills required of, 1) brand managers as they successfully launch and manage branded products/services over time, and 2) brand consultants who …
Examines ways to design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social …
Through labs, assignments, and a capstone project, students build, evaluate, & deploy predictive ML/AI models using low-code technologies and learn how to apply these concepts to create value & support …
This course aims to provide students with a practical understanding of Artificial Intelligence technology. It covers key factors for the successful development, deployment, and management of AI, machine learning, and …
The course provides an overview of the fundamentals necessary to conduct data analytics with Python including understanding Python objects, data types, structures, packages, and data flow statements; and, reading, writing, …
Students will learn how to communicate effectively with data and data structures. This includes how to evaluate potential sources of data, aggregate data values from multiple sources, and compile creative, …
Multivariate statistics training to analyze Big Data sets. The course covers discrete choice modeling (logistic and probit models), classification techniques (discriminant and cluster analyses), data reduction techniques (factor analysis), and …
This course provides students with an introduction in how to effectively fill the role of Project Manager. It covers a blend of conceptual knowledge and practical skills necessary for the …