COMM 2000 is a one-credit CR/NC course for students considering a major in Commerce. The course provides an interactive learning environment, which simulates upper level commerce classes while also providing students with content and skills necessary for success in today's global business environment. A variety of presenters deliver weekly interactive and instructional sessions using case analysis, group work, and projects.

This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course focuses on the role of intrinsic and extrinsic rewards in work motivation and strategy implementation. Assignments and tasks focus on helping you understand your own values and personality and on gaining insight into how firms design, structure, and align goals and rewards to achieve desired strategic outcomes.

Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.

This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).

This course introduces students to essential foundational concepts in financial economics. Students learn to value simple streams of future cash flows and apply this skill to more complicated settings, including valuing marketed securities like stocks and bonds, valuing projects within firms, and valuing firms as a whole. Along the way, they are introduced to the concepts of arbitrage absence and market efficiency and their impact on valuation.

This course examines the critical role of information systems in modern organizations. It covers fundamental concepts (hardware, software, data, processes, and people) and explains how information systems generate organizational value. Through case discussions and hands-on practice with tools and frameworks, students gain a foundational understanding of information systems and their fit within broader organizational systems.

This course introduces fundamental statistical concepts and techniques used in business, including basic descriptive statistics, hypothesis testing, correlation, simple regression, ANOVA, time series analysis, multiple regression, categorical variable analyses, and data visualization. Students will learn to collect, analyze, and interpret data to make informed business decisions using R Studio and EXCEL Megastat.

Through lectures, practice, and exercises, students master three channels of business communication: written memo, oral briefing, and visually supported persuasive argument. They practice and are assessed on giving and receiving quality feedback on their own and peers' written, oral, and non-verbal delivery skills. Activities include individual and group written and spoken tasks, emphasizing content, credibility, and persuasive power.