The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.

This course will introduce you to financial reporting, budgeting, and auditing in not-for-profit entities; government-wide and fund financial statements for state and local governments; and generally accepted government auditing standards. This course will help prepare you to take the portion of the CPA exam related to government and not-for-profit issues and will provide a foundation for auditing, working with, and/or serving on GNP boards.

Explores the entrepreneurship process as well as basic concepts and analytical tools that facilitate new-venture success with a focus on a start-up's ability to make money and its ability to generate attractive financial and personal returns for the entrepreneur compared to alternative career options. Examines various considerations for generating, screening, and evaluating new venture ideas, creating and presenting compelling business plans, acquiring early-stage funding and other required resources, as well as measuring value. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course introduces students to sustainability reporting and environmental, social, and governance (ESG) issues, attempting to give a more expansive view of organizations' financial, social, and environmental performance. We will critically evaluate current sustainability metrics, attempt to quantify and compare firms' sustainability efforts, and discuss the challenges behind adopting rigorous, universal sustainability standards.

This course addresses advanced, decision related issues within a value-based theory of real estate development, investment and finance. It facilitates student insights into the analytical techniques and theoretical perspectives relevant to such decisions. Uses the case method, industry experts, and site visits to illustrate implementation of an analytical framework in evaluating investments in established and development real estate projects.   Prerequisites: Fourth-year Commerce standing or instructor permission.

In the capstone course, approximately five teams comprising five students each attempt to commercialize business concepts (of their design and with faculty approval) through the "pre-money" stage of development. The course culminates in a New Venture Competition, the winners of which, as judged by Entrepreneurship Track professors and program donors, will receive modest seed money to continue exploration of their business concept. Prerequisites: Open only to students in the Entrepreneurship Track.

This course provides instruction in the foundations of sustainable commerce, that is, business activities designed for a finite and equitable planet. The course begins with a review of our pressing sustainability challenges, then describes how the fundamental business disciplines (strategy, accounting, marketing, operations, finance and management) are innovating, operating and facilitating commercial solutions to these issues.

Global Commerce courses that count in the Management concentration.

This course focuses on the role of intrinsic and extrinsic rewards in work motivation and strategy implementation. Assignments and tasks focus on helping you understand your own values and personality and on gaining insight into how firms design, structure, and align goals and rewards to achieve desired strategic outcomes.

Capitalizing on the leadership knowledge, skills, and abilities that students have fostered through courses in the Leadership Minor, students will complete an applied leadership project that focuses on providing solutions to a real problem facing a sponsor organization. In addition to the project, students will engage with leaders in the Charlottesville community to learn about the challenges leaders face in different contexts.