This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.Prerequisite: 4th Year Commerce

This course focuses on two questions. How do global macroeconomic conditions drive returns across asset classes? How do global investors use this information to build better portfolios? Topics will include issues in measuring economic data, the role of models in investing, portfolio analytics and allocation methods, factor-based investing, global growth, inflation and monetary policy, credit cycles, foreign exchange economics, and other timely topics in asset management.

This course covers the valuation and use of derivative and fixed income securities in corporate finance and investment management. The securities covered include calls, puts, exotic options, forwards, futures, swaps, floating rate notes, credit derivatives, and other structured products.

Tax rules are pervasive in their effect on the decisions of businesses. This course uses the economics-based framework of "all parties, all taxes, all costs" to consider how both tax and non-tax factors affect business activities. Specific decision settings examined include mergers and acquisitions, compensation, and multi-jurisdictional tax planning. How firms report these tax effects in their financial statements will also be covered.

Continuation of COMM 3110, with emphasis on accounting for the equities of a firm's investors and creditors. Continues to focus on financial accounting issues including financial instruments, asset impairment and long-term debt.

This course is designed to provide a broad overview of management consulting and other related advisory services professions and help students develop skills that are broadly applicable in these professions as well as in other fields (business, politics, not-for-profits, etc). Students will gain experience in key skills including problem identification and structuring, data collection, problem solving, client presentations and client management.

The purpose of this course is to develop your understanding of the keys to effective leadership across various contexts. The course will facilitate your learning by relating course content to real world situations and will include a number of guest speakers. Topics include leadership skills, values based leadership, building credibility, leader-follower relationships, managing groups, leading change, and the dark side of leadership.

New Course in Commerce

Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper.