This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.

This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

Courses taught in the Management area.Prerequisite: 4th Year Commerce

Global Commerce courses that count in the Management concentration.

This course provides students with frameworks and skills to successfullyimplement successful strategies (e.g., set goals, create initiatives, measure performance, allocate resources). Students will explore common challenges that derail strategy and learn how to design systems and structures that support the organization¿s objectives. The second half of the semester will feature seminars and guest speakers addressing advanced topics in Strategic Management.

Your effectiveness as a leader depends on your ability to influence and persuade others. From the ancient art of rhetoric to cutting-edge social science, this course asks you to implement time-tested communication techniques to persuade colleagues at every level, even when you lack formal authority. With power comes responsibility, and so you also will consider the ethics of persuasion and how to influence interpersonal and team dynamics positively.

This course familiarizes students with the restructuring of financially distressed firms and distressed investing. We analyze credit documents, model credit risk, and survey restructuring methods. Throughout, we consider credit and distressed debt as asset classes and develop techniques and models for investing in credit and distressed instruments.

This course will provide an overview of the entire "private equity cycle" running from fund formation through investment exit. Both theoretical and practical issues will receive attention with the balance tipping toward the latter. Students are to be prepared to discuss a case or other reading assignments during the first half of most class meetings. The second half of our meetings will most often include speakers with expertise in the subject. Pre-requisite: Fourth-year Commerce standing.

Develops an analytical framework by which individuals and institutions can make optimal real estate investment and financing decisions. Emphasizes theory, concept building, financial modeling, and investment related real estate decisions. Uses the case method and industry experts to illustrate implementation of an analytical framework in evaluating both private equity and public (REIT) real estate investments. Prerequisites: Fourth-year Commerce standing or instructor permission.

This course addresses advanced, decision related issues within a value-based theory of real estate development, investment and finance. It facilitates student insights into the analytical techniques and theoretical perspectives relevant to such decisions. Uses the case method, industry experts, and site visits to illustrate implementation of an analytical framework in evaluating investments in established and development real estate projects.   Prerequisites: Fourth-year Commerce standing or instructor permission.