This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition's (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.

This course introduces financial accounting, the role of accounting, and how economic transactions are identified and recorded in an accounting system. It covers the construction and analysis of basic financial statements and the accounting system's function in measuring, classifying, and reporting economic data. Students learn about financial statements, raising capital, business investments, accounting for inventory, and accounts receivable.

This course introduces students to essential foundational concepts in financial economics. Students learn to value simple streams of future cash flows and apply this skill to more complicated settings, including valuing marketed securities like stocks and bonds, valuing projects within firms, and valuing firms as a whole. Along the way, they are introduced to the concepts of arbitrage absence and market efficiency and their impact on valuation.

This course examines the critical role of information systems in modern organizations. It covers fundamental concepts (hardware, software, data, processes, and people) and explains how information systems generate organizational value. Through case discussions and hands-on practice with tools and frameworks, students gain a foundational understanding of information systems and their fit within broader organizational systems.

This course introduces fundamental statistical concepts and techniques used in business, including basic descriptive statistics, hypothesis testing, correlation, simple regression, ANOVA, time series analysis, multiple regression, categorical variable analyses, and data visualization. Students will learn to collect, analyze, and interpret data to make informed business decisions using R Studio and EXCEL Megastat.

Through lectures, practice, and exercises, students master three channels of business communication: written memo, oral briefing, and visually supported persuasive argument. They practice and are assessed on giving and receiving quality feedback on their own and peers' written, oral, and non-verbal delivery skills. Activities include individual and group written and spoken tasks, emphasizing content, credibility, and persuasive power.

This course teaches how human and social cognition impacts decisions in individuals, groups, and organizations. It provides memorable frameworks to guide decision-making in individual and social settings and accommodates various negotiation and conflict resolution styles. The course uses lectures, interactive cases, case preparation, and self-reflection.

Placeholder for fall core courses. COMM 3010 (4 cr.) provides an overview of a business from strategic process perspective and as a system. COMM 3020 (4 cr.) studies the interaction of human behaviors, within the organization and the business environment. COMM 3030 (4 cr.) covers basic analytical tools used in marketing and finance, and introduces a disciplined problem-solving process to structure, analyze, and solve business problems.

This course aims to provide students with a practical, managerial perspective on Artificial Intelligence. It covers key factors for the successful development, deployment, and management of generative AI, machine learning, and algorithmic approaches to automated decision-making. Students will better understand the societal impacts of AI and approaches to balance AI risks and benefits in organizations.