COMM 4643 increases students' comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.

The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.

Capitalizing on the leadership knowledge, skills, and abilities that students have fostered through courses in the Leadership Minor, students will complete an applied leadership project that focuses on providing solutions to a real problem facing a sponsor organization. In addition to the project, students will engage with leaders in the Charlottesville community to learn about the challenges leaders face in different contexts.

This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).

This course will provide an overview of the entire "private equity cycle" running from fund formation through investment exit. Both theoretical and practical issues will receive attention with the balance tipping toward the latter. Students are to be prepared to discuss a case or other reading assignments during the first half of most class meetings. The second half of our meetings will most often include speakers with expertise in the subject. Pre-requisite: Fourth-year Commerce standing.

Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.

This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.

Cross Cultural Experience

This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.Prerequisite: 4th Year Commerce