Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.

This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

COMM 4643 increases students' comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.

Tech's Role in Business and Society. Students will focus on current topics in the fast-growing technology industry including tech business models, Silicon Valley and global industry culture, and public policy. Sessions are discussion-driven, include engagement with executives, and emphasize how future leaders in the tech industry can be a catalyst for change.

We will study the role of open source innovation through case studies anddiscussions that examine the potential of open source innovations to address long-standing societal problems, increase resilience to climate change impact, and foster new economic models. Students will leverage open source in team projects and work closely with identified organizations to gain experience in the application of open source innovation.

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).

This course provides the opportunity to offer new topics in the subject of Commerce.

This course introduces financial accounting, the role of accounting, and how economic transactions are identified and recorded in an accounting system. It covers the construction and analysis of basic financial statements and the accounting system's function in measuring, classifying, and reporting economic data. Students learn about financial statements, raising capital, business investments, accounting for inventory, and accounts receivable.

This course introduces students to essential foundational concepts in financial economics. Students learn to value simple streams of future cash flows and apply this skill to more complicated settings, including valuing marketed securities like stocks and bonds, valuing projects within firms, and valuing firms as a whole. Along the way, they are introduced to the concepts of arbitrage absence and market efficiency and their impact on valuation.

This course introduces fundamental statistical concepts and techniques used in business, including basic descriptive statistics, hypothesis testing, correlation, simple regression, ANOVA, time series analysis, multiple regression, categorical variable analyses, and data visualization. Students will learn to collect, analyze, and interpret data to make informed business decisions using R Studio and EXCEL Megastat.