Continuation of COMM 3110, with emphasis on accounting for the equities of a firm's investors and creditors. Continues to focus on financial accounting issues including financial instruments, asset impairment and long-term debt.

The purpose of this course is to develop your understanding of the keys to effective leadership across various contexts. The course will facilitate your learning by relating course content to real world situations and will include a number of guest speakers. Topics include leadership skills, values based leadership, building credibility, leader-follower relationships, managing groups, leading change, and the dark side of leadership.

New Course in Commerce

How do managers use financial information to help deliver their organization's value proposition? This course will help you actively learn how to prepare and use financial information that can be used by managers when making critical business decisions. This course is designed specifically for accounting, management, marketing and finance majors.

Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper.

COMM 2000 is a one-credit CR/NC course for students considering a major in Commerce. The course provides an interactive learning environment, which simulates upper level commerce classes while also providing students with content and skills necessary for success in today's global business environment. A variety of presenters deliver weekly interactive and instructional sessions using case analysis, group work, and projects.

This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course focuses on the role of intrinsic and extrinsic rewards in work motivation and strategy implementation. Assignments and tasks focus on helping you understand your own values and personality and on gaining insight into how firms design, structure, and align goals and rewards to achieve desired strategic outcomes.

The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.