This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.

This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.Prerequisite: 4th Year Commerce

This course focuses on two questions. How do global macroeconomic conditions drive returns across asset classes? How do global investors use this information to build better portfolios? Topics will include issues in measuring economic data, the role of models in investing, portfolio analytics and allocation methods, factor-based investing, global growth, inflation and monetary policy, credit cycles, foreign exchange economics, and other timely topics in asset management.

In this class you will apply quantitative tools to deconstruct each of the main asset classes, developing a more nuanced understanding of the risks one owns, and to evaluate a managers' returns for delivering those risks. You will also learn how to design and evaluate strategic asset allocations for specific goals through a case evaluating the portfolio of the University of Virginia Endowment.

This course is designed to provide a broad overview of management consulting and other related advisory services professions and help students develop skills that are broadly applicable in these professions as well as in other fields (business, politics, not-for-profits, etc). Students will gain experience in key skills including problem identification and structuring, data collection, problem solving, client presentations and client management.

Foundations of Global Commerce examines the global context of business, the evolution of that context, and the many business implications. The course covers the global macro-economy, application of an analytical framework, and important future trends. In addition to mastering a defined body of knowledge, the course emphasizes conceptual thinking and a commitment to curiosity, critical analysis, active participation and intellectual risk-taking.

This course examines the nature and influence of trading on financial market prices. Particular attention is directed to the role of noise in financial markets; the psychology of participants in financial markets; the identification of potential profitable trading opportunities; back office processing of trades; the management of the trading function; and artificial neural networks and AI expert trading systems. Mock pit trading sessions are held to give firsthand experience in simulated pit trading environments and illustrate some of the skills necessary for successful trading. Prerequisite: Fourth-year Commerce or graduate standing, or instructor permission.

Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course covers the valuation and use of derivative and fixed income securities in corporate finance and investment management. The securities covered include calls, puts, exotic options, forwards, futures, swaps, floating rate notes, credit derivatives, and other structured products.

Tax rules are pervasive in their effect on the decisions of businesses. This course uses the economics-based framework of "all parties, all taxes, all costs" to consider how both tax and non-tax factors affect business activities. Specific decision settings examined include mergers and acquisitions, compensation, and multi-jurisdictional tax planning. How firms report these tax effects in their financial statements will also be covered.