Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers. Some Python knowledge is preferred.

The primary objective of this course is to provide a foundational overview of business, including the themes of the history of business, business and society, and innovation. The course will enable students to gage interest in business and prepare students for business-related education, jobs, and careers. THIS COURSE IS A PREREQUISITE FOR THE MCINTIRE SCHOOL OF COMMERCE.

This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course seeks to develop students' ability to respond to complex leadership challenges in multiple contexts. Through experiential learning, students will be better prepared to influence the strategic direction of their organizations. Topics include understanding the role organizational leaders, managing firm culture, guiding firm change, utilizing power and influence, balancing stakeholder expectations, and managing organizational threats.

This course is designed to provide a broad overview of management consulting and other related advisory services professions and help students develop skills that are broadly applicable in these professions as well as in other fields (business, politics, not-for-profits, etc). Students will gain experience in key skills including problem identification and structuring, data collection, problem solving, client presentations and client management.

Introductory course forms the background of concepts, tools and techniques. This course details the study and practice of real estate as it draws from a multitude of disciplines including architecture, urban and regional planning, building construction, urban economics, law, and finance. Prerequisites: Fourth-year Commerce standing.

This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.

Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome. Course format includes case studies, projects, and the most recent academic thinking on topics like organizational design, ethics in innovation, resources allocation, culture development, & "managing clever people."

This course provides instruction in the foundations of sustainable commerce, that is, business activities designed for a finite and equitable planet. The course begins with a review of our pressing sustainability challenges, then describes how the fundamental business disciplines (strategy, accounting, marketing, operations, finance and management) are innovating, operating and facilitating commercial solutions to these issues.