This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course …
Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the …
Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of …
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the …
Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.
Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper. Prerequisite: COMM 3410.
A rigorous introduction to the full field of finance. Students should gain an appreciation of the role of financial markets and institutions in our economy as well as an introduction …
Includes the planning, processes (gathering evidence) & judgments required to render an opinion on an entity's internal controls and financial statements. Deals with evidence theory, risk identification & professional judgment. …
This course aims to provide students with a practical, managerial perspective on Artificial Intelligence. It covers key factors for the successful development, deployment, and management of generative AI, machine learning, …
This course covers the fundamentals of data wrangling, exploration, and visualization for business decision making. In this course, we will learn techniques that will allow us to clearly, efficiently, and …