Course Description
Pre-Requisite(s):
M
Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this knowledge to develop, execute, and implement effective marketing strategies. S. in Commerce students only
Looks like this course isn't being taught this semester.
Sort by "All" in the top right to see previous semesters.
