GBUS 8669

Building Experimentation Skills

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Course Description

Skills in the design and execution of experiments are one of the fundamental and critical competencies for success in an increasingly uncertain world, and a core component in many new innovation approaches employed in business today. Knowledge of how to build a compelling evidence base to test new ideas for products, services, and strategies, prior to implementation, is a driving force for managing the risks of innovation.


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    1

    Last Taught

    Spring 2026