GBUS 8516
Adapting Products, Services and Business Models Emerging Mkts-Russia
Course Description
Explore how companies adapt their business models to the unique markets. What factors contribute to success, survival, and failure of multinational corporations entering and operating in this market? The Russian economy is an excellent example of an emergent market with local and international companies working in cooperation. We will explore Russian financial and investment processes, production systems and their impact on production capacity.