GBUS 8334

Consumer Insights in a Data-Driven World

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Course Description

In today's data-driven business landscape, information about what consumers think, feel, and do is abundant and readily available, but the real challenge for managers and marketers lies in exercising the right judgment to effectively utilize it. This course aims to help Darden students develop these essential skills for data intuition and sense-making, without needing to be an expert on the technical level.


  • Zhihao Zhang

     Rating

     Difficulty

     GPA

     Sections

    1

    Last Taught

    Fall 2025