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GBUS 7292

Marketing Part II

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Course Description

Pre-Requisite(s): GBUS 7291

This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.


  • Paul Farris
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    Spring 2013

  • Robert Spekman
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    Spring 2011

  • Ronald Wilcox
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    Spring 2022

  • Sankaran Venkataraman
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    Spring 2012

  • Rajkumar Venkatesan
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    Spring 2025

  • Kathryn Sharpe
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    Spring 2014

  • Thomas Steenburgh
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    Spring 2023

  • Kimberly Whitler
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    Spring 2017

  • Lalin Anik
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    Spring 2021

  • Luca Cian
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    Spring 2022

  • Tami Kim
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    Spring 2024

  • Kim Whitler
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    Spring 2025

  • Kathryn Steenburgh
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    Spring 2015

  • Kimberly Steenburgh
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    Spring 2018

  • To Announced
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    Spring 2026

  • Zhihao Zhang
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    Spring 2025

  • Serena Hagerty
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    Spring 2025

  • Samuel Levy
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    Spring 2025