EBUS 4810

New Product Development

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Course Description

Pre-Requisite(s): EBUS 1800 and enrolled in the Engineering Business Minor or Entrepreneurship Minor - Tech Concentration and 3rd or 4th year standing

Students will learn the fundamentals of product management. Topics include identifying unmet needs, understanding markets, implementing product development frameworks and processes, building businesses, and working with multi-functional teams. The application of these concepts to different phases of the product lifecycle will be explored. Students will build technical, professional, and soft skills necessary for success in product management.