COMM 4360

Independent Study in Marketing Data and Analyses

Course Description

Prerequisites

Completion of COMM 3330, 3030, and 3060; SQL training (preferred); 4th Year Commerce, instructor permission

This course will have a strong marketing research quantitative analysis component to it, and will involve examining data from the UVa Admission Office. The course will have the following deliverables: meet with the client; determine the information sought within the confines of their data; obtain the data and organize data; analyze the data; prepare a written report; give a verbal presentation of the findings to the client.

Instructors

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