Bass and Kehoe teach the class together. Minimal HW and only one assignment, about 4 speakers during the semester and mainly just listening to the two of them lecture about Global Economics. I don't think "marketing" in the modern business sense is really the main focus of the class. Its more about managing a global business.

Bass and Kehoe are a great pair of professors and really funny. Definitely participate in class so you don't have to take the midterm. There are great guest speakers and the classes are pretty interesting. We do a lot of cases which are fun sometimes. I definitely recommend it!

Bass and Kehoe are an awesome combination. Both are really funny old men and are good at what they teach. More often than not, they go off on a tangent and talk about random things, but their stories are pretty funny. HW is mostly just readings. Easy class to take!

Kehoe and Bass are great people and great professors. However, this is the first class in my entire academic career about which I can say I truly learned nothing. The course is entirely guest speakers and students making vague comments about the field of marketing in an international setting. Not a single person who set foot in the classroom had any expertise on international marketing or contributed any particular knowledge to that extent. I could have done the final project on the first day of class, and it would have been the exact same. In conclusion: good professors, easy class, absolutely zero learning.

Kehoe and Bass have an incredible chemistry. I love hearing them lecture together! Not much work, optional midterm/final, one group project. Definitely a worthwhile class.