If want to know more about BMWs than marketing, take this class.
Grade Distribution
2 Reviews
Block 3 (Kehoe, Pentz, Jansen) is definitely the one to be in, and Prof. Kehoe makes marketing EASY. He is incredibly nice and cares a lot about his students - most importantly, he's always willing to help you out by giving you the day off to study for accounting or making his exams take-home. For Jansen, just memorize all the major terms and cases you go over in class and participate a lot, and you'll be fine. Prof. Pentz is the BEST communication professor to take ICE with - she will make sure you're set by the time you get to the job-hunting stuff you have to do eventually, and she's an extremely convincing reference. Most importantly, it's really her word that goes for the ICE Initial Report (no matter what the other professors say) so *make sure she likes your project.* If she doesn't, she can single-handedly end your grade for that part of the class.