ISBU 3451
Fundamentals of Marketing
Course Description
Prerequisites
ECON 201 and 202 or equivalents, or instructor permission
Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing. Prerequisite: ECON 201 and 202 or equivalents, or instructor permission.